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The Impact of Quality E-Services on Customer Loyalty by Focusing on Management Information Systems (Case Study:Shiraz Tejarat Banks)
Ariana Dabiri Fard , Mina Akhbari Azad
Assistant Professor Department of Business Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran
Abstract:   (1191 Views)
The main and important purpose of present study has been to discover and show the impact of electronic banking services quality on customer loyality by focusing on the development of Management Information Systems in order to improve the level of services.
Research method is survey-descriptive and applied. The statistical society of the present research has been infinite and consisted of all customers of Shiraz Tejarat Banks. Based on random sampling and using the Morgan table, 384 samples have been tested. In this research, for measuring the reliability used by Cronbach’s alpha coefficient that calculated 0.904 questionnaire obtained which indicates the adequacy of the  standard questionnaire.
Data analysis in this study showed that the questionnaire has a good reliability. Data was analyzed by SPSS software version 20 and LISREL version 8.8, which both of them are descriptive and inferential statistics. Confirmatory factor analysis was performed to determine the construct validity and conceptual model of research and fitness indicators on the research data. The results confirm the goodness of the questionnaire.
Full-Text [PDF 900 kb]   (467 Downloads)    
Type of Study: Research | Subject: Information Technology
Received: 2017/09/14 | Accepted: 2018/02/3 | Published: 2018/02/18
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پژوهشنامه پردازش و مدیریت اطلاعات Journal of Information processing and Management
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