Volume 24, Issue 3 (4-2009)                   ... 2009, 24(3): 5-33 | Back to browse issues page

XML Persian Abstract Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Bagheri M A, Hamidi Beheshti M T, Alidousti S. Acceptance Of Internet Banking In Iran: Extension of Technology Acceptance Model (TAM). .... 2009; 24 (3) :5-33
URL: http://jipm.irandoc.ac.ir/article-1-122-en.html
Abstract:   (29818 Views)
In the past several decades, perception of usefulness and ease of use had been the most important factors in recognition of new technologies in the field of information systems. Nevertheless, by themselves, these two factors could not describe user behavior within emerging environments such as the internet banking. From the standpoint of technology acceptance at an individual level, the present paper has expanded the technology acceptance model (TAM) by introducing the characteristics of the internet banking environment. In this study, the most important models offered within individual technology acceptance were reviewed and two constructs, perceived self efficacy and confidence in TAM, have been added. A survey method was employed using a questionnaire as a data collection instrument. The sample surveyed was 310 bank customers.
Full-Text [PDF 1226 kb]   (5356 Downloads)    
Type of Study: Research | Subject: Information Technology
Received: 2009/08/26

Add your comments about this article : Your username or Email:
CAPTCHA

© 2019 All Rights Reserved | Iranian Journal of Information processing and Management

Designed & Developed by : Yektaweb