Volume 31, Issue 3 (spring 2016)                   ... 2016, 31(3): 767-784 | Back to browse issues page

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Sedghi Shamir B, Ahmadi S A A. Evaluating the effectiveness of Neuro web design model in business websites (observational study). .... 2016; 31 (3) :767-784
URL: http://jipm.irandoc.ac.ir/article-1-2876-en.html
Payam Noor University
Abstract:   (7152 Views)

By combining Neuromarketing، social psychology and e-commerce، a new area has been added to the world of consumer neuroscience named Nero web design. The practical Neuro business web design model consists of 67 applicable and implementable techniques in business websites and has been gathered in three sequential phases: attraction، message delivery، and reshaping with the aim of negotiating to the visitor’s brain to increase the conversion rate on a business website. Eight websites have been implemented to evaluate the effectiveness of this model: A simple website without using the model، a complete website (using all 67 techniques in the model)، and six other websites that differentiate in reshaping groups. The unique and targeted visitors for each websites obtained through internet advertisements. They became 957 new visitors altogether. In the period of two months of observational studying، Website heat maps that track the mouse movements of visitors، showed that visitors attracted to all parts of the complete website homepage particularly order form module but not so for the simple website. This reflects the success of attraction phase of the model. The results showed that the conversion rate of each of the seven model websites as compared to simple website is greatly high and even more than the international average conversion rate.

Full-Text [PDF 698 kb]   (2504 Downloads)    
Type of Study: Research | Subject: Information Technology
Received: 2015/06/10 | Accepted: 2015/11/16 | Published: 2015/11/28

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