Volume 23, Issue 3 (4-2008)                   ... 2008, 23(3): 119-139 | Back to browse issues page

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Haji azizi N. Marketing library services to the Net Generation. .... 2008; 23 (3) :119-139
URL: http://jipm.irandoc.ac.ir/article-1-28-en.html
Abstract:   (21687 Views)
This paper aims to examine the role of marketing to new generations of library users. The paper reviews classical marketing texts and current user studies for applicability to library service. The paper finds that libraries can apply classic marketing principles to attract and better serve new generations of users. Although libraries no longer have a monopoly on information sources, libraries do offer value-added services. By understanding the users and their contexts, the paper proposes various strategies of value to market librarians and library resources.
Full-Text [PDF 168 kb]   (2503 Downloads)    
Subject: Library and Information Science
Received: 2009/06/2 | Published: 2008/04/15

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