Volume 31, Issue 3 (spring 2016)                   ... 2016, 31(3): 803-821 | Back to browse issues page

XML Persian Abstract Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Mahboob S, Mirtaheri L. Typology of Iranian Uses and Gratification in Goodreads. .... 2016; 31 (3) :803-821
URL: http://jipm.irandoc.ac.ir/article-1-2898-en.html
Kharazmi University
Abstract:   (3401 Views)

This survey tries finding and classifying the ways Iranians satisfy by Goodreads. For this purpose the Uses and Gratification theory used as theoretical framework. We send questionnaires for 290 people who were active in network. By using Factor Analysis we find that all 25 variable can be categorized in 6 factor:1- information seeking, 2- being with community, 3- escape from everyday life, 4- being with books, 5- Strengthening occupation and 6- knowing about Celebrities. Second purpose of the research was answering this question that “which factors can anticipate main activity of users?” we defined 3 activity as main activity: friend finding, rating and writing reviews.by using regression test we find that 2 factors (information seeking and being with books) can predict main activities of Iranian. As well as, being with community is another factor that Influence two main activity: friend finding and writing reviews.

Full-Text [PDF 469 kb]   (957 Downloads)    
Type of Study: Research | Subject: Library and Information Science
Received: 2015/07/10 | Accepted: 2015/10/14 | Published: 2015/11/11

Add your comments about this article : Your username or Email:
CAPTCHA code

Send email to the article author


© 2019 All Rights Reserved | Iranian Journal of Information processing and Management

Designed & Developed by : Yektaweb