The Effect of Privacy, Security and Perceived Trust on the Behavior of Information Sharing in Mobile Social Networks: the Moderator Role of Gender Variable

Hosseini Seno, Seyed Amin; Mazaheri, Elham

doi:10.35050/JIPM010.2018.009

The Effect of Privacy, Security and Perceived Trust on the Behavior of Information Sharing in Mobile Social Networks: the Moderator Role of Gender Variable

Authors

Seyed Amin Hosseini Seno

Elham Mazaheri

10.35050/JIPM010.2018.009

Abstract

The appearance of social networks has been one of the most important events in recent decades. One of the issues raised in these networks is how to trust. The purpose of this paper is to examine the impact of security, trust and privacy about information sharing on mobile social networks. The study also describes how users’ gender moderates the privacy and security impact on trust. The current research is a descriptive survey. In this research, data from 190 social network users were gathered through a questionnaire designed in the form of a Telegram bot and examined using structural equation modeling techniques. Also, regarding to measure validity, convergent validity and divergent validity and in order to fit reliability, Cronbach’s alpha and composite reliability have been used. Analysis of the findings of the study shows that the security and privacy have a direct impact on users’ trust. The findings also show that perceived security acts as a mediator between privacy and trust. The results show that trust has a significant impact on information sharing behavior and the impact of privacy and security on trust is stronger for men. In addition, the impact of trust on the desire to give information is more than desire to get information. In this study, a considerable effect between desire to get information and information sharing wasn’t observed.

Keywords

mobile social networks

information sharing behavior

perceived privacy

Perceived security

Trust