Iranian Journal of Information Processing and Management

Iranian Journal of Information Processing and Management

The information need and information seeking behavior in the Iran manufacturing industry

Authors
Farzane Shahzeydi
Ebrahim Afshar Zanjani
Arash Shahin
10.35050/JIPM010.2018.081
Abstract
Purpose: Investigated the information need and information seeking behavior in the Iran manufacturing industry.
 
Method/Design: To gain a deep understanding of the issue, we used grounded theory approach. 25 manufacturing firms operating in the Isfahan Science Technology Park were selected purposefully.  Data was obtained from 20-30 minute semi-structured interview with all 25 companies’ managers.
 
Findings: In emerged that the companies` information needs are variant based on their fields of work and by the environment. Furthermore, companies use three sources (persons, organizations, consultants) to obtain information. These resources include: market resources (experience and knowledge, market observation, exhibition and advertisements, other organizations, and communications); scientific resources (publications, imitation, experts and specialists knowledge and experience) and other resources (internet, media, and customers). Companies’ information seeking behavior ranges from easy to stringent behavior
Keywords
Information Need
Information seeking behavior
Business Environment
manufacturing industry
The Isfahan Science Technology Park
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  • Receive Date 10 December 2022
  • Revise Date 14 February 2023