Iranian Journal of Information Processing and Management

Iranian Journal of Information Processing and Management

The information need and information seeking behavior in the Iran manufacturing industry

Authors
10.35050/JIPM010.2018.081
Abstract
Purpose: Investigated the information need and information seeking behavior in the Iran manufacturing industry.
 
Method/Design: To gain a deep understanding of the issue, we used grounded theory approach. 25 manufacturing firms operating in the Isfahan Science Technology Park were selected purposefully.  Data was obtained from 20-30 minute semi-structured interview with all 25 companies’ managers.
 
Findings: In emerged that the companies` information needs are variant based on their fields of work and by the environment. Furthermore, companies use three sources (persons, organizations, consultants) to obtain information. These resources include: market resources (experience and knowledge, market observation, exhibition and advertisements, other organizations, and communications); scientific resources (publications, imitation, experts and specialists knowledge and experience) and other resources (internet, media, and customers). Companies’ information seeking behavior ranges from easy to stringent behavior
Keywords

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  • Receive Date 10 December 2022
  • Revise Date 14 February 2023