User Experience in the Website of the National Library and Archive of Iran



The purpose of this study was to explore the users’ experience of web content of the National Library and Archive of Iran.
To investigate the user experience, a contextual inquiry was conducted to gain an in-depth understanding of users and the context of their real work. Data analysis was also used to complete the results. Contextual inquiry is an interpretive and qualitative approach in the form of semi-structured interview which is based on conversation with users. “Sentence completion” is a kind of UX method in which users completed some statements about the website of the national library and archive of Iran. 
The results revealed eight general categories about the user expectations and experiences on the web content of National Library and archive of Iran, including search, research utilities and knowledge development, personalization and customization, library space and in-site location, interaction, events, information architecture, and design and appearance.
The results provide proper basis for the development of the website of national library and archive of Iran and similar libraries as well as digital library software. These results, along with suggestions for improving the user experience of the National Library Web site, provide valuable ideas for entrepreneurs and business startups and app designers about real needs and expectations of users.