This paper presents a framework for analysis and classification of the website design features using a matrix of business practices as opposed to customers’ desired values. The framework lays down the groundwork for designing a website which encompasses all aspects involved in the commerce. Since there could be a disparity between the customers’ perception with that of a company, only design features were selected that directly correlate with the customers’ perceived values features of strategic importance for the company are intangible for the customers and were therefore completely discarded.
