چکیده
کلیدواژهها
عنوان مقاله [English]
Culture affects our concepts, management behavior and decision making. In information retrieval process, users recognize which records are related to their information needs. On the other hand, users from different countries have different culture and even there are users with different culture from one country. So it’s necessary to know if there is significant relationship between user’s cultural attitude and their information behavior? If this relationship is proved, information retrieval researches will enter to new phase.
In this research, analytical-survey has been used and there are 2 questionnaires (Hofstede cultural attitude dimensions & relevance judgment) as the research tools. 50 master students of Knowledge and Information Science in Kharazmi University (1393-1395), are research society. For data description average and standard deviation, and for data analysis Pearson Correlation Coefficient and simultaneous-entry regression analysis have been used. Socio-cognitive attitude focuses on effect of users social environment on relevance judgment, but there isn’t any researches to distinguish relationship between cultural attitude and relevance judgment.
Findings show that users have important role in decision making and besides, not only user’s personality characteristics play effective role, but also cultural situation of users who live in that society is important. Results show that students with low power distance, have high relevance judgment (r=0.315). The maximum relevance judgment belongs to variables collectivism and relevance judgment (r=0.508). There is the lowest significant relationship between femininity and relevance judgment (0.212). Uncertainty avoidance is the only dimension that has inverse significant relationship with relevance judgment (r=-0.249).
کلیدواژهها [English]
)