نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
The main goal of this research is to identify the readiness to use brainstorming techniques for innovation in knowledge-based companies at Kerman Science and Technology Park. The research method is a survey-descriptive one. The statistical population includes employees of knowledge-based companies under the University of Postgraduate Education in Kerman, including managers and experts. In this study, 55 individuals were selected as the survey sample based on availability and willingness to participate. A researcher-made questionnaire was used as the data collection tool. The validity of the questionnaire was assessed using the face validity method, and reliability was determined through Cronbach's alpha test and split-half test. The research findings indicated favorable conditions in key components such as cognition and knowledge, finance and budget, technology, innovation, and the Practical use and human resources. The organization's readiness to implement brainstorming techniques in knowledge-based companies at Kerman Science and Technology Park was also found to be favorable. It has been discovered that innovation plays a crucial role in shaping the knowledge structure. Innovation is significant for various reasons, as it helps in identifying the best ideas and executing suitable methods, techniques, and specialized processes to turn them into profitable services or efficient products, thereby fostering economic growth. Moreover, knowledge management and knowledge sharing are instrumental in enhancing brainstorming sessions and bolstering the competitive edge of knowledge-based companies. Additionally, organizational knowledge has been shown to boost creativity and can be harnessed for the future strategies of companies. Within the framework of the technology-organization-environment model, it is evident that recognition and knowledge are key factors in organizational innovation when it comes to adapting to new technologies. Additionally, software, hardware, infrastructure, tools, information systems, networks, applications, social networks, and high-speed internet lines can all contribute significantly to enhancing knowledge bases within companies. The utilization of brainstorming techniques is crucial for the advancement of knowledge-oriented companies, as it facilitates the generation of creative ideas and the effective implementation of specialized processes and methods to deliver high-quality services or products Recommendations include involving organization members in decision-making, establishing a suggestion system, conducting training courses to foster creativity and innovation, creating a knowledge base to share professional experiences, and utilizing financial and moral incentives in companies. Given the important role of brainstorming in fostering innovation and creativity within knowledge-based companies, this research is significant as it offers new insights in this area. One of the advantages of this research is the use of the Technology-Organization-Environment framework model to assess brainstorming readiness in Iran.
کلیدواژهها English