ارائه مدل استخراج دانش در صنایع خدماتی جهت دستیابی به نوآوری با استفاده از مدل نظریه‌ای داده‌بنیاد

نویسندگان

دانشگاه تربیت مدرس

چکیده

توسعه نوآوری در بخش خدمات یک فرایند پیچیده است که عوامل مختلفی بر آن تاثیر می­گذارد و بخش خدمات به دلیل ماهیت تجاری خود باید در فرآیندهای نوآورانه خود به روز شود. ازآنجا که لازمه نوآوری دانش است، برای دستیابی به اهداف و نوآوری در صنعت، اساساً نیاز به استخراج دانش است. دانش مناسب و به موقع، صنعت را به سمت افزایش بهره­وری و سطح نوآوری خود سوق می­دهد. این مقاله به منظور ارائه مدل استخراج دانش در صنعت خدمات انجام شده است. بدین منظور از مدل نظریه­­ای داده بنیاد استفاده شده است که از لحاظ هدف، کاربردی و از لحاظ نحوه گردآوری اطلاعات جز پژوهش های کیفی می­باشد. جامعه آماری شامل از خبرگان و مدیران در صنایع خدماتی می­باشد و نمونه آماری با توجه به اشباع نظری 14 نفر می­باشد که به شیوه هدفمند انتخاب شدند. ابزار گردآوری داده­ها، در بخش کیفی، مصاحبه نیمه ساختاریافته بود. برای تأیید دقّت و صحّت داده‌ها، در مورد اعتبار مطالعه از شیوه بررسی به وسیله اعضای پژوهش استفاده گردید. در این پژوهش برای محاسبه پایایی، از روش توافق درون‌موضوعی استفاده شده است. درصد توافق موضوعی با 80 درصد قابلیت اعتماد کدگذاری‌ها را تایید می­کند. برای کدگذاری از نرم­افزار ATLAS.TI استفاده شد. بعد از تحلیل داده­ها مدل استخراج دانش برای صنایع خدماتی استخراج شد. بر این اساس 122 مفهوم و 18 مقوله فرعی با استفاده از الگوی پارادایم استراوس و کوربین دسته بندی شده است. این عوامل در قالب مدل متداول نظریه داده بنیاد در 18 دسته قرار گرفتند که عبارتند از: شرایط علی (عوامل زیرساختی و فناورانه، عوامل ساختاری، منابع انسانی، فرهنگ سازمانی، حمایت مدیران ارشد)، شرایط زمینه­ای (دانش استراتژیک سازمانی، مدیریت ارتباطات سازمانی، پشتیبانی از سیستم استخراج هوشمند دانش)، راهبردی (راهبردهای تجاری­سازی دانش، راهبردهای خلاقیت، راهبردهای نوآورانه)، شرایط مداخله­گر (ویژگی­های فردی، عوامل مالی، عوامل مدیریتی)، پیامدها (ارزش­آفرینی، مزیت رقابتی، جهانی شدن، رشد و بلوغ). لذا با توجه به نتایج به دست آمده از این پژوهش می­توان منابع حیاتی در صنایع خدماتی را جهت استخرج دانش به موقع و مناسب شناسایی و دانش حاصل از این استخراج را به منظور ایجاد مزیت رقابتی در بازارهای داخلی و خارجی به کار برد.

کلیدواژه‌ها

عنوان مقاله [English]

Providing a Model for Knowledge Extraction in the Service Industry to Achieve Innovation: Grounded theory

نویسندگان [English]

  • Mila Malekolkalami
  • Mohammad Hassanzadeh
  • Atefeh Sharif
  • Mansour Rezghi Ahaghi
چکیده [English]

The development of innovation in the service sector is a complex process that is affected by various factors, and the service sector due to its commercial nature must be updated in its innovative processes. Since knowledge innovation is required, knowledge extraction is essentially required to achieve goals and innovation in the industry. Appropriate and timely knowledge leads the industry to increase its productivity and level of innovation. This article is intended to provide a model for knowledge extraction in the service industry. For this purpose, the grounded theory model has been used, which is applied in terms of purpose and qualitative research in terms of collecting information. The population includes experts and managers in the service industry and the sample is due to the theoretical saturation of 14 people who were selected in a purposive sampling. The data collection tool, in the qualitative section, was a semi-structured interview. To confirm the accuracy of the data, the validity of the study was used by the research members. In this study, to calculate the reliability, the method of intercoder agreement has been used. The percentage of thematic agreement confirms encodings with 80% reliability. ATLAS.TI software was used for coding. After analyzing the data, a knowledge extraction model was extracted for the service industry. Based on this, 122 concepts and 18 sub-categories have been categorized using the Strauss and Corbin paradigm model. These factors were divided into 18 categories in the common model of grounded theory, which are: causal conditions (infrastructure and technological factors, structural factors, human resources, organizational culture, support of senior managers), contextual conditions (organizational strategic knowledge, management Organizational communication, support for intelligent knowledge extraction system), strategic (knowledge commercialization strategies, creativity strategies, innovative strategies), interventionist conditions (personal characteristics, financial factors, managerial factors), consequences (value creation, advantage) Competitive, globalization, growth, and maturity). Therefore, according to the results of this study, vital resources in the service industry can be identified to extract knowledge in a timely and appropriate manner, and the knowledge obtained from this extraction can be used to create a competitive advantage in domestic and foreign markets.

کلیدواژه‌ها [English]

  • Knowledge Extraction
  • Innovation
  • Service Sector
  • Knowledge Management
  • grounded theory

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  • تاریخ دریافت: 19 آذر 1401
  • تاریخ بازنگری: 07 بهمن 1401
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