نویسندگان
1 گروه مدیریت؛ دانشگاه الزهرا
2 دانشگاه الزهرا
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Due to the dynamic environment of today and the increasing number of websites, their assessment and evaluation has also arisen. On the other hand, Website users do not like static pages and are looking for ones that can transfer more information in less time. In this regard, the purpose of the present study is to evaluate the criteria for evaluating websites with emphasis on the use of infographic. The model presented in this study was validated using a sample of 311 users from some of the most popular Iranian websites and partial least squares method (PLS). The findings of the fitted structural equations showed that: 1) infographic is one of the components of website evaluation that has a positive and significant effect on website quality, user satisfaction from website and its desire to return to website; 2) the quality of the website has a positive effect on the user’s satisfaction and their eagerness to get back to the website; 3) satisfaction of the users from the website motivates them to get back to the website; 4) satisfaction of the users from the website and their eagerness to get back to the website has a positive effect on the commitment and loyalty of users to the website
کلیدواژهها [English]
)